Website speed is often confused with page speed. But, they are different. Website speed is the amount of time it takes a website to load on a browser. Page speed is the amount of time it takes a page to load on a browser.
If you have a five-page website (Home, About, Services, Testimonial, Contact), the amount of time required for website visitors to wait for your website pages to show up is referred to as a website speed. While the amount of time required for your home page to show up is referred to as page speed. Both website and page speeds matter.
Do you remember the last time you went to a restaurant? How were the waiters? If they were slow to respond to your needs, would you recommend the restaurant to your friends and family? A slow website is no different.
If your website is slow, your website visitors will click the back button and go somewhere else. The more website visitors click the back button quicker than they should, the more search engines like google will become unhappy with your website and lower its ranking and that’s money you are leaving on the table.
Whether you are a startup or a growing business, your website is an important part of your marketing. People visiting your website should be able to use it easily, find what they want at a good speed, and take action by clicking your website buttons. When that doesn’t happen, you find yourself caring for a website that doesn’t do the work. You have to decide what your website conversion should look like. Do you want your website visitors to click the back button and go somewhere else or do you want them to click your call-to-action button? Your website speed makes a great difference. How can you know which buttons your website visitors click the most?
SEO might sound scary but search engine optimisation (SEO) belongs to your website. To make SEO do the work for you, there are a few housekeeping rules that might interest you. One of them is website speed. Website visitors’ experience matters to the search engine. Google has added website speed as a ranking factor. Although making your website fast is not enough to rank on the first page of Google, it’s important to think about your website speed so as to give your website visitors and search engines a better experience. A website speed on mobile devices is especially important for SEO.
Website weight has to do with everything you have added to your website to empower it to work. For example; the images, graphics, texts, videos, plugins, themes, templates, and more. Although there are important resources to help your website function, they all add up to the weight of your website.
For example; If a waiter serves 10 dishes to a table instead of three, the speed of delivery will be slower compared to a waiter who serves only two dishes. Likewise, a page that has fewer resources to load will load faster than a web page with more resources to load.
You can’t control the internet connection of your website visitors. Even if your website is designed to be lightweight, it may still load slowly because of the internet connection of the visitors. For example; mobile devices using 3G or 4G will be slower compared to those using 5G.
Each time your website visitor browses a web page, the data needs to travel from your hosting destination to the browser of your visitor within seconds. If the hosting service is not doing the work properly, your web page will be slow. This is a factor you can control. Do your homework before choosing your hosting plan.
Thinking about your website visitors’ experience is part of customer care. The more you think about how to improve their experiences, the longer they will stay on your website and if there are your ideal clients, could become your paying clients.
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Did you know that checking website speed is part of my done-for-you Website & SEO Audit?